Every audit checks 15 areas — including AI-search readiness — that actually move revenue.
ComplianceAccessibility (WCAG 2.1 AA)
WCAG 2.1 AA scan — alt text, heading hierarchy, keyboard navigation, ARIA landmarks, and color contrast.
ComplianceDPDP Privacy & Consent
DPDP Act 2023 readiness — consent banner, privacy policy, grievance officer contact, and data-principal rights.
DiscoverabilitySEO
On-page SEO fundamentals — title, meta description, canonical, OG/Twitter cards, sitemap, and GSC verification.
DiscoverabilityAEO — Answer Engine
Answer Engine Optimization — FAQ schema, question-phrased headings, and concise answers voice assistants can quote.
DiscoverabilityGEO — Generative Engine
Generative Engine Optimization — E-E-A-T signals, entity clarity, and citable content for ChatGPT and Perplexity.
DiscoverabilityAIO — Google AI Overviews
Google AI Overviews readiness — answer-first section intros, entity schema, and specific citable statistics.
DiscoverabilityBrand Authority (off-site)
Off-site signals detectable on-page — sameAs social links, author bylines, About depth, and credentials.
ExperiencePerformance (Speed / CWV)
Core Web Vitals check — render-blocking assets, resource hints, image optimization, and Time to Interactive.
ExperienceMobile
Mobile-first review — viewport, tap-target sizes, responsive breakpoints, and mobile-specific layout issues.
ExperienceUX
User experience audit — CTA hierarchy, form usability, loading states, and conversion friction points.
ExperienceConversion
Funnel review — CTA placement, pricing clarity, urgency signals, and low-friction secondary paths.
TrustTrust & Security
Surface security check — HTTPS, mixed content, privacy/terms visibility, and trust-signal placement.
GrowthContent Quality
Content quality — thin/duplicate pages, readability, freshness dates, internal linking, and FAQ depth.
GrowthAnalytics & Tracking
Tracking foundation — GA4/GTM setup, event tracking, GSC verification, and consent-gated loading.
GrowthLocal SEO / GBP
Local SEO & GBP — LocalBusiness schema with NAP, geo coordinates, Google Maps link, and city keywords.